Impermanent Seasonal technical instruction and real-world business

technical instruction and real-world business guidance

and to become more professional and profitable in this segment of the industry

From floral purses and bouquet boas to expressive line work and dramatic draping botanicals

for a gift or as a table decoration

Novelty designs

Impermanent Seasonal technical instruction and real-world businessIn this inspirational, concept driven book, two of Americas most visionary floral artists (and creative soulmates)Arthur Williams, AIFD, CFD, EMC, CPF and Stacey Bal, AIFD, CFD, EMCcollaborate to visually interpret 21 thought provoking words that are close to their hearts and souls, with impermanent materials (fresh botanicals) as their primary medium. Arthur and Stacey each create mind blowing individual pieces (as anyone who knows them might